Optimize your WooCommerce store for speed and conversions with Shoptimizer
Shoptimizer is a FAST WooCommerce theme that comes with a ton of features all designed to help you convert more users to customers.
We’ve built Shoptimizer based upon research and best practices, many of which have been covered by Baymard who have analyzed the top eCommerce sites on the web. Speed, design, and conversions are key.
You’re in control
Own and control your own data with WooCommerce. Plus, with over 5,000 extensions there are multiple ways to add additional functionality to your store. There are no limits when it comes to variations.
We’re there at every step
With over 10,000 customers on ThemeForest we’re experienced WooCommerce authors with a perfect 5-star rating for support. We guarantee speedy replies and detailed documentation at every turn.
Six reasons why Shoptimizer is the most optimized WooCommerce theme
The fastest eCommerce theme. Speed is essential — a delay of even milliseconds equals lost orders. We’ve benchmarked Shoptimizer against the most popular WooCommerce themes in the industry.
For conversions Research has shown that even a one-second delay equals a 7% reduction in conversions. This is real money for online businesses — speed has become a vital factor.
Better SEO rankings
Organic search is a huge part of most businesses ’ performance, as well as a critical component of the buyer funnel and ultimately getting users to complete an engagement.
Faster than the competition We’ve benchmarked Shoptimizer against five of the leading WooCommerce themes. See how it stacks up in terms of performance, speed, and the first meaningful paint time.
Minified and Critical CSS created automatically! Shoptimizer includes speed-related theme options which include automatic minification of the main CSS file for super-fast loading. Also, it dynamically creates a ‘critical CSS’ stylesheet so that it loads almost instantly the contents of a user’s viewport.
This critical CSS gives an impression of immediate interaction with your site with no waiting — a huge conversion milestone for eCommerce businesses.
Incredible speed scores! Running Shoptimizer through Google’s Lighthouse audit results in a perfect performance score with a first meaningful paint of only 630 miliseconds! Future updates to Shoptimizer will target maximum scores throughout — our goal is to make this the most optimized theme in the market.
Designed for conversions
A conversion optimized theme for your store is important in that it can multiply your success without you having to spend more time and money on traffic acquisition.
Complete an order quicker We’ve a theme option included which removes the header, footer and sidebars leaving the primary focal point of the checkout — the payment details form. This distraction-free checkout leads to better conversions and we’ve included a facility to add trust badges and a testimonial for reassurance.
Request a call back feature While researching eCommerce conversions we came across an interesting case study of a site which replaced its phone number with a ‘Call me back’ option and experienced a dramatic uptick in sales. We’ve included this feature in Shoptimizer as it’s especially important for stores selling high-value but relatively complex products and customers may need more information before purchasing.
Additional product information A research study has shown that 64% of users begin thinking of shipping costs on the product page and 61% of users have abandoned orders in the last quarter because of the extra costs. Baymard’s research has shown that crucial information like this should be placed below the product buy button where it is easily seen.
Sticky product details on scroll When scrolling down an individual product a sticky bar keeps the product thumbnail, title, price and add to cart button in view encouraging conversions on long single product pages with lots of content.
Use trust badges at crucial stages It’s essential that a buyer feels reassured at this stage, especially if they are buying from you for the first time. Studies have shown that 18% of users have abandoned a checkout flow during the last 3 months because they didn’t trust the site with their credit card information. Shoptimizer makes it easy to include your integrated trust badges below the primary call to action button on the cart and checkout.
Include Single Product FOMOs It’s easy to include a timer sales countdown on each product along with an animated stock counter to persuade customer’s to buy. This can use real data or virtual data to increase the feeling of scarcity and speed up a potential purchase.
Add slide up sales notifications Display recent orders on your site and increase conversions by highlighting what other people are buying. Display orders in real time and increase social proof. Build a sense of urgency and expose new items to buy!
Download Shoptimizer WordPress Theme